Coke Going Green With Plant Based Bottles

Going green is great for any company, and Coke’s plans to use plant based bottles is a great start. Or is it really? Plant based bottles will improve and evolve.

The catch behind Coca-Cola’s switch to plant-based bottles

Published October 10, 2012
Email | Print | Single Page View
More Stories On:Consumer Products, Packaging, More…

You may have seen the recent news that Coca-Cola is ramping up its production of polyethylene terephthalate (PET) made with plant-based glycol instead of petroleum-derived glycol. In the language of sustainability, this would be described as replacing a non-renewable feedstock with a renewable feedstock.

This isn’t a new concept for those of us who are immersed in the sustainability community, but this beginning-of-life change introduces a bit of complexity when it comes to the end-of-life for the PET. What does sustainable recovery look like for this material?

Let’s first refresh our memories on the basic concept of sustainable recovery. The SPC’s Definition of Sustainable Packaging refers to both biological closed loop cycles as well as technological closed loop cycles, which are two distinct concepts. The idea behind a biological closed loop cycle is that living things are built from nature’s inputs, and when they die they must give those inputs back to the natural environment. This ensures that nature won’t run out of inputs for new living things–nature’s closed loop, if you will.

Conversely, the idea behind a technological closed loop cycle is that non-living things don’t automatically renew themselves (at least not at a rate that’s anywhere close to being useful), and their use will only be sustainable in the long run if we keep using the finite amount that exists and avoid total depletion. Therefore instead of giving these materials back to nature (“discarding” might be a better word than “giving”), we must keep them in use by people–a technological closed loop.

So what about this PET with its plant-based constituent? The first complexity is that only a portion is plant-based, so the PET is also composed of some things that ought to stay within a technological closed loop. There’s no easy way (yet) to separate the different constituents and put them in their respective preferable recovery systems.

The other complexity is that there must be a mechanism by which the plant-based material may return to nature and participate in the biological cycle. Even if the first complexity were resolved by making PET entirely from plant-based materials (which is not truly possible today, considering all the catalysts and polymer chemistry whatsits that are not made from plants), the PET would still be an inherently non-biodegradable material. While that helps traditional PET stay in the technological cycle, it prevents it from returning to the biological cycle. I wonder, could the always-controversial biodegradability additives finally have a home? Probably not, but it still makes one wonder what the answer would look like.

There are pros and cons to everything, a cost verses real cost. Any renewable and green improvements are good. We have to use new technology, study nature and technology. Reduce Reuse and Recycle. Plant based bottles may not totally solve the plastic waste problem, but it is a step in the right direction.  Keep finding new ways to use greener products. Every little eco bit adds up to huge eco benefits.

Hey! Maybe more research should be done on those plastic eating shrooms they found in the Amazon!

You can leave comments by clicking here, leave a trackback at or subscribe to the RSS Comments Feed for this post.